It’s absolutely startling to realize that the Ladbrokes plc. Organization can trace its root back to 1886. That’s a lot of years providing adult gaming services throughout most parts of the U.K. Over these many years, the company has established a reputation as one of the truly elite bookmakers in the world. With two decades of providing betting services online, the company has been able to reach millions of online gamblers in many different countries. After the Northern Territory government in Australia passed legislation that allowed international bookmakers to start making book down under, Ladbrokes was one of the first to join in the fray. Not only did the company introduce a dedicated website for Australian punters, but they also acquired a couple of Australian-based online bookmakers, Bookmaker.com being one such acquisition. For a variety of reasons, Ladbrokes Australia is considered one of the top two bookmakers in Australia.
The website’s red and white motif is easily recognizable as belonging to the Ladbrokes organization. The website is well structured and easy to navigate for punters who want to be able to jump from sports betting to the horse races. Ladbrokes Australia does a good job of properly focusing on regional sports while still allowing punters to wager on sports from all over the world. They also provide access to a full slate of betting promotions that are fair, lucrative and quite innovative. The main menu stretches across the top while all of the relevant administrative information is ideally located at the bottom of the home landing page. All of this adds up to an extremely user friendly website interface.
In most cases, Ladbrokes Australia does all it can to attract new punters and reward the established ones. For new customers, the website offers a 100% matching bonus bet amount based on the amount of the punter’s first wager, up to a maximum dollar value of $100. Punters must use their free bet allocation to bet on a single event or 4 different events with equal dollar values. Any net winnings are immediately available for withdrawal as there is no rollover requirement.
As indicated above, Ladbrokes has always been a real innovator when it comes to creating betting promotions to entice their punters. Currently, there are about 7 different betting promotions that cover a variety of wagering possibilities. Admittedly, the best promotions are reserved for horse punters. The best of the lot is Ladbrokes’ proprietary “Odds Boost” promotion that allows punters to accumulate points one day to be used to boost the odds of one horse the following day. It’s also worth noting that the “Pick Your Own Odds” promotion is also very popular among Australian punters.
Clearly, Ladbrokes Australia is intent on making sure Australian punters have premium access to many of Australia’s favorite sports. Along with the heavy promotion of wagering opportunities on rugby, cricket and Aussie Rules, it’s quite common to find a special betting promotion related to those particular sports.
With that said, sports from all around the globe are appropriately represented on the long events menu that sits on the left side of the home landing page. There, punters will find many of the sports that are popular in the U.K. and the U.S. That includes Premiere and Champions League football, darts, tennis, golf, as well as European football leagues and tournaments from other parts of Europe. From the U.S., punters have betting access to the NBA, MLB, NHL, MSL, WNBA, NFL, NCAA FB and NCAA BB. Betting options include the standard fare of single bets, multis, teasers, prop bet and future odds bets.
In the race book, horse punters will be thrilled to see a menu of horse races from the most elite tracks in the world. Represented countries include Argentina, Hong Kong, Japan, the U.S., England, France, Germany, Ireland and Canada. Betting options closely emulate what is being offered from each venue, which usually includes multi-race wagers and exotics all pulled from pari-mutual pools. From Australia, most live racing venues are included each day with the best fixed odds available in the marketplace.
For punters who prefer wagering on the go, Ladbrokes has a well-developed mobile app that is available through Google Play for Android devices and iTunes App Store for Apple users. Links to these sites are provided at the bottom of the home landing page. The app features an easy to use interface that closely resembles the website. It also includes most, if not all, of the same betting opportunities and options. Should punters, who are using mobile devices that are compatible with other operating systems, want access to the mobile app or regular website, they should be able to gain that access through a standard web browser.
All attempts to reach customer service with a variety of questions were handled promptly by a number of well-spoken customer service representatives. Customer service is available via phone and email around the clock. The live chat function is only available during what is termed as extended business hours.
A limited number of banking options include VISA, MasterCard, PayPal, Flexepin, Cash-in, POLi and bank wire. The easiest way to transact business is to secure a Ladbrokes sponsored debit card, which allows punters to make deposits and withdrawals quickly and efficiently. In most cases, withdrawals will be delayed during a 48 pending period, during which time the customer may be asked to provide proof of identification.
There are dozens of online bookmakers in Australia, all claiming to be the cat’s meow. The truth is there are only about 5-6 really top-notch online bookmakers licensed to provide online gaming in the Northern Territory. Ladbrokes Australia is definitely one of those sites. While nothing about the site is what would be considered spectacular, it’s the consistent quality of all aspects of the operation that earns this site all of its accolades. For a company that has been in the gambling business for 130 years, Ladbrokes continues to be an industry leader.