With operating revenues of approximately £1.5 billion in 2015, bet365 qualifies as one of the largest adult gaming conglomerates in the world. With the advent of online gambling at the turn of the century, bet365 was one of the first organizations to jump in and provide its punters in Europe with access to online wagering options. When Australia opened up its online wagering market to foreign interests in 2012, bet365 was again one of the first online bookmakers to enter the market. They did so by securing the appropriate license with the Government of the Northern Territory.
Unlike some online bookmaker websites, the bet365 home landing page explodes in the visitor’s face with lots of bright colors and wagering information. It becomes immediately evident that the website has much to offer Australian punters. While the overall website looks a bit overwhelming at times, it ends up being pretty easy to follow and use. From top to bottom, the website does a great job of keeping punters up to date regarding next up sports events and horse races. It’s that kind of attention to detail that sets bet365 apart from most of the other Australian online bookmakers.
First, it’s worth noting that most Australian bookmaker sites tend to place horse racing front and center on its respective home pages. At bet365, it’s sports wagering that seems to be getting a majority of the focus. That should be considered a clear indication that bet365 views itself as a sports book with an attached racebook.
Even though the website has been adapted to best serve Australian punters, the wagering focus seems to be spread equally between Australian sports like cricket, Aussie Rule Football, basketball and rugby and international sports like football (soccer) from Spain, Germany, France and England and the NFL, NHL, MLB, NBA, NCAA BB, NCAA FB and the WNBA from the U.S. The wagering menu even includes unique sports like e-sports, Gaelic sports, cycling, darts, handball and volleyball. As far as betting options are concerned, punters can choose to make single or straight bets, multi-event wagers, prop bets on designated events, future odds bets and in-play wagers on live sports events being streaming from top sports venues from around Australia and other parts of the world.
Even though horse, harness and greyhound racing are menu items instead of a tab, punters still have access to thousands of horse races from hundreds of horse racing venues on a monthly basis. Horse race wagering opportunities are available for most, if not all, Australian and New Zealand racetracks, plus a majority of the top racing venues from South Africa, the U.S., Hong Kong, Japan, Ireland, France and England, among others. Available betting options include fixed odds win/place, pari-mutual win/place, exactas, trifectas, omni-swingers and multi-race bets, all depending what the applicable racing venue offers.
Bonuses and Promotions:
Surprisingly, Australian punters don’t get a lot of love from bet365 by way of bonuses and betting promotions. The website certainly offers the requisite welcome bonus bet promo, but there just isn’t much in the offering that would be considered a betting promotion. This might be an indication that bet365 is secure with its position in the industry and customer base and doesn’t feel the need to put forth betting promos for the purpose of trying to remain competitive.
After registering for an account, punters become eligible for a 100% matching deposit bonus on their largest deposit in the first 7 days, up to a max of $100. The bonus comes in the form of free bets. Note: Through some links, the amount of the offer ranges as high as $200. Either way, punters have 90 days to place their free bets and complete the offer’s rollover requirement. Wagers can be made in any increments on any eligible sports or horse racing markets. Any winnings derived from free bets will be returned to the punter with the exception of the stake amount, which reverts back to the bookmaker. From that point on, the punter is required to bet the amount of the bonus plus winnings from that bonus 3X in order to meet the offer’s rollover requirement. Once that requirement has been met, all monies become eligible to be withdrawn based on the website’s normal withdrawal procedures.
As indicated above, bet365 doesn’t advertise any extra betting promotions for Australian punters. They do guarantee the best odds available in the racebook and free streaming on available horse races or sports events the punter has wagered on. Beyond that, they most likely send out exclusive offers to loyal punters via text or email.
It is true. Bet365 has the best mobile app in the industry. The highly stylish application features all the same functionality and betting options as the website. The app is easy to download, navigate and use, which are major concerns for punters who prefer wagering on the go. In order to secure the mobile app for free, punters have two options. They can either go directly to iTunes (iOS for Apple devices) or Google Play (Android devices) or toggle to the bottom of the website’s home landing page, where links have been provided to those two sites. Once the fast and efficient download process has been completed, the punter is ready to go. Punters who use other mobile operating systems can gain access to the wagering site through their web browsers as though they were using a PC.
It’s nice to see an Australian bookmaker that offers a large variety of banking options. Among the 15 or so options provided on the site are popular options like VISA, MasterCard, Paysafecard, Neteller, Skrill, bank wire, PayPal, POLi, Entropay and BPay. Punters can also use their bet365 sponsored VISA prepaid card for fast deposits and withdrawals. All Withdrawals are subject to a waiting period and the submission of documentation as proof of identity.
Bet365 has always had a reputation for first-class customer service. Customer service representatives are available 24/7/365 via live chat, email, toll-free phone or postal mail.