The Bookmaker website was first introduced in February of 2012. Almost immediately, it caught the attention of punters and people within the industry. All the positives about this site were apparently enough to draw interest from the huge gaming conglomerate Ladbrokes. In mid-2013, Ladbrokes stepped up and purchased the website, giving the Ladbrokes organization a stronger foothold within the Australian online bookmaking industry.
To this reviewer, Bookmaker has the top website from among all of Australia’s top bookmakers. The classic black/gray/gold motif almost never fails to create a professional atmosphere. Beyond its visual appeal, the Bookmaker website has a wonderful layout. With all of the major betting options listed with large icons down the middle of the home landing page, punters have immediate access to wagering opportunities on their favorite sports and horses. The overall website is highly functional, easy to use and contains all the relevant information a punter needs. Ladbrokes and the Bookmaker site are licensed in the Northern Territory
A wonderful trait exhibited by all of the Ladbrokes sites is a complete wagering menu of sports from all over the world. From the local region, punters have immediate access to the AFL, NRL, cricket, rugby and basketball. From other parts of the world, punters have the option to wager on major league sports such as the Premiere and Champion soccer leagues from England, and the NFL, MLB, NCAA FB and MSL from the United States. The site also provides wagering opportunities on offbeat sports like e-sports, darts, motorcycle racing and politics, if that can be considered a sport. As usual, punters can place straight bets, large multi-event wagers, future odds bets and prop bets on designated sports events.
A very well-organized racebook menu includes horse races from all over the world. While the site certainly focuses on races from the region, it also provides unequalled access to all of the major racetracks in the U.S., Canada, Argentina, South Africa, England, Germany, France, Ireland, Hong Kong and Japan. During major racing events like the Melbourne Spring Racing Carnival and Breeders Cup, punters get access to future odds and lots of special promotions. The action is pretty much non-stop as punters move from one venue to the next, armed with exotic wagers, fixed odds win/place bets, pari-mutual win/place bets and multi-race bets, all to be determined by the applicable racing venue.
Bonuses and Promotions
While Bookmaker’s welcome offer falls in line with industry standards, it’s the betting promotions menu that creates a stir among punters. The Ladbrokes people are always looking for innovative ways to give its punters extra value. It’s this care and understanding of the customer that makes Bookmaker and other Ladbrokes sites so popular in Australia and throughout other parts of the world.
Welcome Offers: After completing the signup process, punters are invited to take advantage of Bookmaker’s bonus bet welcome offer. The offer is based on a 100% match in bonus bets on the punter’s first deposit, up to a maximum bonus bet amount of $100. The punter has 90 days to place their bonus bet(s) and fulfill the rollover requirement. The bonus bet amount can be wagered as one lump sum or as four equal-sized wagers on fixed-odds win/place or tote win/place markets. Any winnings, less the stake amount, will be credited to the punter’s wagering account. After fulfilling a rollover requirement of 2X of the bonus winnings, the punter is then free to withdraw any remaining amounts.
Betting Promotions: Ladbrokes takes great pride in being a real innovator when it comes to betting promos. At Bookmaker, punters have access to several interesting promos in both the sports and racebooks. Most of the promotions being offered in the sportsbook are daily promos on specific events. On occasion, punters might see an opportunity to get a refund if a multi falls one game short. In the racebook, there are several promos that have been around for months, namely “Pick Your Own Odds” and “Favourite vs Field.” While both of these promos are fun and exciting, punters are surely waiting to see if the Ladbrokes “Odds Boost” promo ever comes to Bookmaker.
Bookmaker has an excellent mobile app that matches up very well with its extraordinary website. The interface is very easy to understand and use, which is very important for punters who are trying to place bets and check on their account while trying to also run errands. The app provides access to the same sports events, horse races and betting options as those being offered on the website. The Bookmaker mobile app is available for free from the iTunes Store for Apple device users through a link included at the bottom of the home landing page. Android users also have a link that can be used to get the mobile app for their Android devices. All other devices can access the mobile gambling site through the use of a standard web browser.
At Bookmaker, punters have access to many of the same banking options being offered throughout the region. They include flexespin, POLi, VISA, MasterCard, PayPal, BPay and wire transfer. Additionally, punters can apply for and use their Bookmaker sponsored prepaid VISA card, which allows them to make deposits and withdrawals within minutes. The card is accepted at most ATMs and for the purchase of goods and services. All withdrawals are subject to a waiting period that could range from 48-72 hours, depending on the withdrawal method requested. Punters might also be required to send in the documents needed to provide proof of identity.
Considering how well everything else works on this website, it was nice to also find out that Bookmaker’s customer service representatives are courteous, efficient and knowledgeable. It was surprising to find out that this website
does not offer a live chat function. Aside from getting answers from the site’s FAQ section, punters can contact a customer service representative from 8:00 am – 11:00 pm, 7 days a week, via phone or email.