With 70+ years of experience providing adult gaming options for U.K. gamblers, William Hill has long been considered one of the most recognizable and trusted names in the gaming industry. In 2012, the company made a bold move by introducing an online sports and race book specifically for Australian punters. In 2013, they made a further commitment to its presence down under with the purchase of Australian-based bookmakers Centrebet and Tom Waterhouse. It’s worth noting these sites will soon disappear after having its customer bases fully integrated to within the William Hill Australia website.
The overall website is very attractive and easy to navigate. William Hill Australia does an excellent job of providing thousands of weekly sports event and horse races to wager on for the benefit of its customers. Given the competitive nature of the industry in this region, this bookmaker has always made an effort to be at the forefront of offering an aggressive welcome bonus, plus plenty of betting promotions, which are typically designed to provide punters with extra value on their wagering dollars.
First and foremost, William Hill Australia recognizes the importance of focusing on sports events and horse racing venues located within the region. That means Australian Rules Football, rugby and cricket are always among the top sports being promoted within the site at any given point of time. Also, horse-racing punters will certainly enjoy access to races from featured tracks such as Caulfield, Flemington, Rosehill and Randwick, as well as many of the smaller tracks in the region.
On an international level, punters have the option of betting on professional sports leagues from all over the world. This includes Premiere and Champions league football (soccer) from England, football leagues from Spain, France and Germany, and the NBA, WNBA, MLB, NFL, NHL, NCAA FB and NCAA BB from America. Horse racing punters also get access to many of the world’s most famous racing venues and horse racing events in countries like Hong Kong, Canada, France, Ireland, England, Argentina, Japan and the U.S.
After looking over the various betting options in each area, it’s clear that this bookmaker is interested in providing a little something for everyone. In the sports book, punters can make straight bets and multi-event wagers, as well as having access to a wide range of future bets and proposition bets on designated sports. The race book also offers a wide range of bets, usually designed around what each specific horse-racing venue offers to its on track clientele. This often includes exotic wagers such as Pick 3s, Pick 4s and lucrative Pick 6s. Finally, horse race options might include fixed odds and future odds wagers on upcoming events.
Bonuses and Promotions:
When it comes to bonuses and promotions, two things are very evident about William Hill Australia. First, they offer an excellent range of betting promotions, plus a welcome free bet offer that stacks up quite well with the competition from a dollar value standpoint. However, its promotions tend to come with restrictive terms and conditions, which is the second of the things that are very evident about this bookmaker.
William Hill Australia’s welcome offer is centered around free bets based on the punter’s first settled bet at 100% of any amount up to $200 ($700 for high rollers). First “settled” bet is an important distinction because it affects when the punter gets their free bet allocation. Once the settled bet goes final, the punter will receive their free bet allocation into a bonus account. They have 7 days to make free bets, which must be made in increments of at least $10 on eligible markets. Any winning from free bets are paid to the punter, minus the stake amount, which is returned to the bookmaker. The punter then has 60 days to fulfill the rollover requirement of 1X their bonus bets winnings, which must be wagered on sides or events that carry odds of +1.50 or greater. Once they have completed this requirement, any remaining earnings are then eligible for withdrawal.
At any given point in time, William Hill Australia has 8-10 betting promotions for either the sports book, race book or both. While these promotions are subject to change at any time, the website does have a couple of betting promotions that are very popular with punters and always seem to be on the list. “Sports – Multi Insurance+” is popular with sports punter as it offers them a rebate of up to $50 if a multi-wager of 4 or more events falls one short of a winner. Horse punters seem to enjoy the “Betting Without” promo, which allows them to remove one horse they fear from a designated race. If that horse wins, it is disregarded and each horse is moved up. It the punter’s horse then becomes the winner, they get paid at adjusted odds.
The entire menu of promos is worth considering, but each punter is encouraged to read all terms and conditions before accessing any bonus or promotion.
William Hill Australia does offer a dedicated mobile app. It is among the best in the world because of its easy to use format and the access it provides to most of the same betting options made available through the website. The app is available through the iTunes Store for Apple devices and Google Play for Android users. Links to these sites are available from the home landing page. Players who use mobile devices that operate on other operating platforms can still access the mobile website through a standard web browser.
While the number of available banking options is small, the list of available options includes ones that are among the most popular and easy to use. They include PayPal, MasterCard, Visa, POLi, BPay, Skrill, MasterPass and bank wire. Withdrawals are subject to a holding period of up to 72 hours and might require presentation of ID documentation.
After a couple of attempts, it’s safe to say that customer service is prompt and competent. Representatives are available 24/7 via toll free phone in Australia, regular phone from other regions, email or live chat, though live chat is restricted to standard business hours.